Welcome to Creative Kynde

Kynde” (pronounced like the word “kinsman”) is a middle English word related to the modern English words “kind” and “nature”.
Creativity is our nature, and kindness is our grounding philosophy.

Creative Kynde is a boutique copywriting studio that combines our passion for the art of writing and conscious and ethical marketing practices.

As a team of remote bilingual copywriters, editors and translators serving conscious brands and change makers globally, we believe in effective and concise communication through authenticity, honesty, respect and kindness.

More than just writing copy for sales and conversion, writing is also our creative practice. We help conscious brands cut through unnecessary clutter and craft a unique and creative voice aligned with their brand personality and values.

Brands that work with us have or are ready to invest in ethical and conscious marketing practices. They value the time and artistic flair we inject into our work to ensure every phrase and punctuation we use convey a purpose.

Currently offering copywriting services in English and Traditional Chinese, our words are carefully and strategically crafted to consciously reflect your brand.

About Our Founder

Jade Yung | Founder and English Creative Copywriter

Jade believes that communicating with kindness is the heart of impactful marketing campaigns in the digital world. With this in mind, she launched Creative Kynde in 2021 to empower and equip conscious brands with copywriting services that resonate with today’s conscious consumers. Jade’s empathy, creativity and experience as a third culture person give her a special edge in conceptualizing ideas and communicating complex topics. Prior to her entrepreneurship journey, Jade worked for non-profits and luxury brands where she led and implemented their marketing and content for The Peninsula Boutique, Asia Society Hong Kong Centre, Hong Kong Youth Arts Foundation and more.