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Welcome to Creative Kynde

“Kynde” (like the word “kinsman”) is a Middle English word that means “nature”. It also relates to the modern English word “kindness”. When we are kind to ourselves and others, we can also communicate our ideas and intentions better with clarity and effectiveness.

Creative Kynde is a bespoke writing studio that empowers impactful brands with effective, on-brand and concise words through conscious and ethical writing practices. More than just your ordinary writer or editor, our services are highly tailored to your organization’s goals and vision, so that we can develop a unique voice aligned with your brand personality and values.

About Our Founder

Jade Yung

Founder | Lead Content Writer and Editor

Jade is passionate about the transformative power of kind and impactful communication in the digital age. In 2021, she launched Creative Kynde – a bespoke writing studio that empowers impactful brands through content writing and editing services that resonate with today’s conscious consumers. 

Jade’s career spans over eight years in content marketing, content writing, editing and translation. With a multi-dimensional background in the arts and culture, social impact and innovation sectors, Jade honed her content marketing and writing skills while working for several high-profile non-profit organizations and luxury brands, including Hong Kong Youth Arts Foundation, Asia Society Hong Kong Center, The Peninsula and more.

In her earlier career, Jade's journey led her through the world of contemporary dance and theatre, where she performed professionally across both Asia and Europe. It was through this artistic journey that she discovered her newfound passion for the art of writing and communication.

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