Portfolio 

Opinion Editorial (op-ed) and Advertorial

Prioritizing environment over short-term profits in investment | China Daily (March 2021)
Agency Project Management with Paymo | LesssBizy (June 2021)

Website Copywriting

I have had the pleasure of working on several digital transformation and rebranding projects. 

Aside from crafting eye-catching taglines and content, translating and copyediting landing pages, I also work with stakeholders on SEO content strategies, CMS, tone-of-voice guidelines, internal communications and other campaign-related promotional copy.

 

Projects: 
Standard Chartered Arts in the Park (September – November 2020)
Golden Age Foundation
  (March – May 2021)

Nude Waxing Boutique (November 2019) 

Corporate Industry Reports and Brochures

LexisNexis Hong Kong In-House Counsel Market Insights: Report 2021 | LexisNexis (May 2021)
Next Act: Contemporary Art from Hong Kong | Asia Society Hong Kong Center (May 2020)

Content Writing

I have written, translated, edited and created blog content for a variety of campaigns and products with in-depth stories around each project.

Arts and Culture:

Color Your World with Miffy | Asia Society Hong Kong Center (August 2017)

Change in Motion | Hong Kong Youth Arts Foundation (July 2018)

The Wizard of Oz | Hong Kong Youth Arts Foundation (October 2018)

Start with a Pencil – Draw HK | Hong Kong Youth Arts Foundation (January 2019)

The Scriptwriter: A Hero Behind the Scenes | Hong Kong Youth Arts Foundation (June 2019)

Happily Ever After: Ageing Without Limits | Creative Generation (November 2019)

HK Urban Canvas | Design Inspire (October 2020)

Business, Policy and Education:

Survival Kit for Media Companies: Transformation and Culture | Asia Society Hong Kong Center
(September 2017)

Crossing the ICBM Threshold: The Impact of North Korea’s Recent Ballistic Missile Test on the

Asia-Pacific Region | Asia Society Hong Kong Center (August 2017)

How to Build a Thriving Co-working Community | Pelago Events (October 2019)

Understanding Risks in Investments and Corporate Management | HKUST Business School
(February 2020)

Re-defining Marketing Strategies Moment by Moment | HKUST Business School (April 2020)

How to Make Good Decisions in Times of Uncertainty | HKUST Business School (April 2020)

Future-Proofing Your Career in Uncertain Times | HKUST Business School (June 2020)

The Art and Science Behind Flattery and Gift Pricing for MarketersHKUST Business School (June 2020)
Marketing Behind the World's Favorite Toy Brand | HKUST Business School (July 2020)
At the Driving Seat of Digital Transformation | HKUST Business School (August 2020)
Elevating Customer Experience and Building Resilience for the Future | HKUST Business School (September 2020)
Thrive Amidst Disruptions: Role of Fintech Post COVID-19 | HKUST Business School (October 2020)

Proptech Innovation | HKUST Business School (October 2020)

Disruptive Innovation by Alumni Entrepreneurs: "Capturing the Virus, the Technologies, or the Opportunity? | HKUST Business School (November 2020)

Creativity vs Productivity – The Balancing Act | Lessbizy (January 2021)

Brand Transformation of the 116-year-old Hong Kong Trams | HKUST Business School (February 2021)

Innovating the Future of Beauty in China | HKUST Business School (June 2021)

Fitness and Wellbeing:

Content editing: Movement vs Muscle | Inner LMNT (October 2020)

Content editing: Five Facts for Fantastic Fasting | Inner LMNT (September 2020)

Sleep Management and Resilience Building | HKUST Business School (December 2020)

​Mental Health:

What is Mental Health? Understanding the Basics | Common Care (April 2020)

Why I Kept My Mental Health Struggles a Secret | Common Care (April 2020)

Sustainability:

Mobilizing Capital for the Brown to Green Transition: Panel of Catalyzers | HKUST Business School (February 2021)

Press Release

I have written, edited and translated press releases for large-scale arts and community events and theatre productions, working closely with corporate sponsors to ensure that press releases are up to international standards with smartly crafted headlines and quotes to deliver key messages. 

Jockey Club "Project Silver" Intergenerational Arts Project: Colouring App (April 2021)
The Hong Kong Jockey Club Community Project Grant: stART Up Community Arts Project 2021 (March 2021)

Miller Performing Arts: #hashtag (October 2020)

Standard Chartered Arts in the Park 2020 (October 2020)
#BeTheChange: "Alone Together" Virtual Dance Project (May 2020)

ArtisTree Selects: Theatre Bites (June 2019)

HK Urban Canvas (April 2019)

Pull Back the Curtain: Youth Scriptwriting Initiative (March 2019)

Draw HK (February 2019)
Miller Performing Arts: Fame (November 2018)

Standard Chartered Arts in the Park 2018 (November 2018)

National Youth Theatre of Great Britain x HKYAF x ArtisTree: FLOOD (August 2018)

Email Marketing

I have written smart and slick headlines, subject lines and short e-newsletter and eDM messages for a variety of organisations. I regularly write, translate and edit e-newsletters for:

Golden Age Foundation (October 2020 – present)

HKUST Business School’s monthly e-newsletter (January 2020 – present)

Hong Kong Youth Arts Foundation (July 2018 – present)

Asia Society Hong Kong Center (January 2017 – January 2018)

Social Media

I have worked through the entire content creation process, writing and creating engaging social media content to resonate with brand identity and build an online presence. Here are some of my favourite campaigns that I have worked on. Tap an image to view selections of my work.

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Draw HK (2019)

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Speech Writing and Executive Messages

 

I work closely with organisation leaders to craft powerful messages and advise on the appropriate wording for specific events.

Opening Speech for Lindsey McAlister OBE, JP | Standard Chartered Arts in the Park 2020:

Chair's Message and 2019/20 Service Highlights for Rebecca Choy Yung | Golden Age Summit (2020)

Chair's Opening Speech for Rebecca Choy Yung | Social Enterprise Summit (2019):

Product and Event Copy


I have crafted and edited product and event copy for a variety of campaigns in the luxury retail, arts and non-profit sectors, ranging from luxury products to large-scale community projects and arts events. 

The Peninsula Boutique (2016):

The Peninsula Boutique Pastry Set - 4 Pi
The Peninsula Boutique Pastry Set - 2 Pi

HK Urban Canvas Mobile App (2019):
Download the app to view my work

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Jockey Club “Project Silver – Intergenerational Arts Project (2019)

Tap to read my work

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Culture and Heritage Tour Content

I have contributed towards developing architecture and heritage tours at Asia Society Hong Kong Center. My work has been further developed into various online and offline content for the centre. 

Watch me lead a virtual tour at Asia Society Hong Kong Center: