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stART Up Community Arts Project 2021

Organisation: Hong Kong Youth Arts Foundation 

Sponsor: The Hong Kong Jockey Club Charities Trust

stART Up Community Arts Project uses art to raise awareness of climate change and the need for environmental protection. Inspired by climate change topics, the project gathered hundreds of youth participants to create artworks showcased at an exhibition held at Y Square in Hong Kong as well as a series of online performances. Aside from brand and PR copywriting, I also created an Instagram stories campaign to help Gen Z followers learn more about the importance of environmental protection in a creative and engaging way.