Let me help you transform your ideas into great writing

Welcome to Creative Kynde – your one-stop writing studio that delivers conscious copywriting and editing services.

Hi, I'm Jade Yung. I launched Creative Kynde to help you conceptualise your ideas into written content that connects with your community.

With over 10 years of experience working in dance and theatre and marketing and communications, I love working with purpose-driven businesses and entrepreneurs to tell their stories through words.

Half body shot of Jade Yung, copywriter at Creative Kynde

Jade Yung, photographed by Pearl Law

Kynde Services

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I write authentic, clear and honest copy that inspires your audience to support your mission and values // the results are long-term and sustainable brand loyalty from customers who love your products or services and your brand

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I'm your outside eye that refines existing copy into words that matter the most to your people // the third culture kid to deliver translated copy that resonates with people from different cultures

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Copywriting Consultation

I can optimise existing copy for a campaign or offer valuable and practical tips to help you enhance your copywriting skills to write effective (but responsible) copy for your products or services


Copyediting and translation

Kynde Partners

Kynde words from my partners

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Lindsey McAlister, OBE JP
Hong Kong Youth Arts Foundation

Jade is an amazing young woman who I have loved to get to know and work with over the years. She is a thoughtful and compassionate communicator showing talent in copywriting, editing and driving digital marketing and content strategies for visual arts and performing arts projects. She has a keen eye for identifying new opportunities to create a sense of community and drive engagement on social media and e-newsletters.

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Helen Y Chen
Head of External and Alumni Relations
HKUST Business School

Jade is very adept in supporting the writing and editing of our School’s newsletter stories. She is highly responsive and thoughtful in presenting our messages in clear and lively language. I highly recommend her to organisations that are looking for a professional copywriter. 

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S. Alice Mong
Executive Director
Asia Society Hong Kong Center

Jade delivered what we outlined professionally and efficiently within a short turnaround time and made our content look great. Jade has a keen eye for detail and gave us advice and suggestions to enhance our content. I am excited to work with Jade again and highly recommend her to any organisations that are looking for a conscientious and creative writer and editor.

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Tara Lin
Founder and Managing Director
Nude Waxing Beautique

I really enjoyed working with Jade on our new website. She really elevated the content with her knowledge, understanding and articulation. She was able to easily tailor her style of writing to suit our branding and vision. I would highly recommend her and look forward to more future projects together.

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Jessica Yeung
Common Care Limited

Jade is a real pleasure to work with and I highly recommend her for work. She writes with emotional depth, clarity, and with attention to the purpose of each piece and the target audience in mind. Jade has produced very personal and moving pieces that are highly relatable, as well as well-researched pieces that are also easily digestible for the average person - even with topics that are complex, sensitive and more challenging to cover for Common Care. As a writer, Jade is highly organized, timely, versatile, responsive and responsible.

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