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Discover your strength within intentional brand voice and marketing

Learn effective ways to connect with your audience through a clear, authentic brand voice and impactful “always-on” marketing strategies

Brand voice development and marketing workshops

The world is constantly changing and so are our audiences’ preferences, habits, needs, hopes and fears. And for impact-driven professionals like you, it’s important to update your skills and perspectives to address these changes through your branding and marketing efforts. 

With our brand voice development and marketing workshop, you’ll get tailored training and guidance from two experienced marketing and content experts, the founders of Creative Kynde and J Consulting, both named Jade, to address your unique challenges and needs. 

Our sessions are designed with a teamwork component to facilitate collaboration between participants through interactive exercises and group discussions, ensuring that you’re actively involved in the learning process.

 

By the end of the workshop, you’ll have a clear action plan and the confidence to execute it.

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In as short as 1.5 hours, you can:

Gain clarity

Clearly define your organization’s brand identity and voice

Promote sustainably

Implement a practical framework to guide your future marketing decisions without burning out your team

Get creative

Craft compelling, authentic, human-centric content that resonates with your audience

Market effectively

Optimize your “always-on” marketing strategies for maximum daily impact

Tailored offering 

Whether it's a quick 1.5-hour lunch and learn session or a more in-depth intensive, we’ve got you covered. 

We’re currently offering these workshop durations in-person or online:

  • Lunch and learn: 1.5 hours

  • Half-day immersive: 3 hours

  • Full-day deep dive: 5 to 6 hours

 

Interested in organizing an exclusive workshop just for your organization? Let us know your preferred date and time and we’ll book you in.

 

Keen to join one of our public workshops with other professionals? Contact us and let us know you're interested so that we can send you an invite for our next workshop date.

Organizational-wide approach

At Creative Kynde and J Consulting, we believe that branding and marketing are driven, not by a single person, role or team, but by the entire organization. 

If this is your philosophy, then we are aligned.

 

Our approach to branding and marketing begins with the cheapest and most accessible marketing tool available — words.

 

Anyone who has to communicate on behalf of your organization is a part of your marketing efforts.

 

Through our workshop, we aim to align your entire team to communicate consistently and effectively — like a choir forming a single, harmonized voice.

Time well spent! I walked away from the workshop able to see where some of our holes are and I have a much more focused target that will help us define our brand voice in the future. Very practical event and an efficient use of time

Laura, executive director, arts and culture non-profit

Led by both Jades, our workshop is structured into two parts:

1

Brand voice development

This part will by guided by Jade Yung, founder of Creative Kynde, to arm your organization with practical steps to uncover your organization’s brand personality, tone of voice, content word bank and more. The aim is to empower your organization to communicate through a single brand language system with ease, no matter who they’re talking to on behalf of your organization.

2

Marketing

This part will be guided by Jade Chaudey, founder and marketing consultant of J consulting. Focusing your “always on” marketing activities, aka your daily marketing activities, Jade will help your organization develop a practical and sustainable marketing framework according to your resources so that your organization can communicate effectively and promote new offerings with your audience with visible results.

Meet your workshop guides: Jade and Jade

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Hi, we’re Jade Yung and Jade Chaudey. Together, we bring a wealth of experience and unique perspectives, making us the perfect guides to help you enhance your branding and marketing skills.

 

We designed this workshop with you in mind, because we’ve been in your shoes. Literally.

 

With 10 years of hands-on experience in Hong Kong’s non-profit sector and beyond, we worked as marketing and communications managers for some of Hong Kong’s most successful non-profit and impact-driven organizations.

 

Being in the impact space, we know what it’s like when budgets and resources are limited. But, we still need to deliver an impactful brand communications experience.

 

We also understand the complexity of aligning your own brand communications strategies with sponsors’ expectations. 

 

The content of this workshop is a distillation of our combined expertise in crafting effective brand language and “always on” marketing strategies — and now we’d love to share it with you. So that, you can take your organization to new heights without the fear of burning yourself out or trialling strategies that just don’t work!

 

When we say we designed this workshop with you in mind, we really mean it.

 

Having said that, we’re not here to preach and just make you listen to us talk about branding and marketing. 

 

Instead, our workshop is designed for you to roll your sleeves up and work through various practical brand voice and marketing scenarios. 

 

Expect hands-on exercises, collaborative tasks and real-time feedback to ensure you leave with actionable insights and a renewed sense of direction.

 

If you want to find out more about our backgrounds, connect with us -- Jade Chaudey and Jade Yung -- on LinkedIn.

 

Or, better yet, come along to our workshops and meet us in-person. We were told we’re funny in person. But that’s for you to decide!

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